Marketing for Beginners

The purpose of the course:

To enable business owners and managers to understand the key principles of Marketing and how to construct their own marketing plan.

Benefits to the organisation:
This commercially focused course will concentrate on how market share can grow through planning an effective marketing campaign.

Who is this course for?

Business owners and any personnel who have direct responsibility for marketing

Topics covered:

  • Marketing v Selling
  • Understanding your market and customers
  • The 4 P’s of Marketing
  • Developing a Brand and USP
  • Creating your pillars of Marketing
  • The role of Social Media in Marketing
  • Creating a Marketing Strategy

This session will be very hands on with delegates focusing on developing their key actions using the ideas and documentation presented.

By the end of the course, delegates will be able to:

Having experienced and reflected on the course input and activities:

  • State the difference between marketing and selling
  • State the 4 P’s of Marketing
  • State the key components of a USP and Brand
  • Create their own Marketing strategy document using their own defined pillars of marketing

Delegates will take away a development plan that defines areas of action to be taken and highlight any areas for improve on and how these can be supported by further training

(1 day)

For more information on the course call us on 01604 490470 or email






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