Why automate early in a recession?

Exit “Lockdown” straight into a recession, that is a common view.

But why invest in automation when cash is tight. Simple competitive pressure drives the need to automate.

Customers appreciate customer service. They make buying decisions by interacting with staff.

Nobody is impressed by back office activity. It is an expectation that it works. Simple errors can damage reputations very quickly.

Businesses need staff working to help customers, not doing repetitive administration tasks.

Yes, staff are cheaper in a recession but with software robots operating efficiently the costs are the equivalent of paying a person £1 an hour.

It is true that the volume of work automated brings the effective cost of software robots down just like any other machinery.

Any business saying automation can wait at the start of a recession is taking a huge gamble that a competitor will not make the investment which as the months of a recession go past could leave them out manoeuvred on customer service and cost.

It is the same for Small and Medium Enterprises (SMEs), Regional, National and Global businesses.

During a recession, each business needs to take a bigger share of a smaller market just to stay the same and that is often achieved with great customer service supported by effective back office operations which are automated.

With a good ROI, investing in software robots for automation is better than putting cash into any bank savings account to gain 0.x% interest and it empowers a business to compete for customers.


Ether Solutions are specialists at using software robots to implement Robotic Process Automation (RPA) which helps businesses with Productivity and Quality. By combining Artificial Intelligence (AI) into the solutions Intelligent Automation is achieved.

For more information please call 0845 643 4410 or visit

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