EMW is delighted to welcome Louise as its new Non-Executive Director. Bringing over 20 years of global experience in advertising and communications, Louise joins EMW to play a pivotal role in the firm’s growth and strategic evolution.

In stepping into this key role at EMW, Louise offers a wealth of strategic, creative, and leadership expertise drawn from her career at elite creative agencies, including her recent role as Managing Partner at Ogilvy, one of the world’s most respected advertising firms. Having led integrated teams for top-tier brands across sectors such as technology, FMCG, pharmaceuticals, and automotive, Louise’s background in customer experience and brand strategy will bring fresh external perspectives to EMW.

“Much of my work has focused on helping brands define their value proposition and ensuring it shines through at every customer interaction. I look forward to applying those principles at EMW, keeping clients at the heart of everything we do,” says Louise on her transition to the legal industry.

In her new role, Louise will act as a strategic partner and sounding board to the EMW leadership team. She will contribute by shaping the firm’s long-term vision, strengthening operations, and championing innovation to address ever-evolving client needs. Louise emphasises her excitement about contributing to EMW’s future, stating, “EMW combines legal excellence with a progressive, people-focused culture. I’m thrilled to be part of its next chapter and look forward to supporting the firm’s continued evolution and ensuring client experiences remain central to its success.”

When asked about her leadership style, Louise describes herself as collaborative and empowering. Her focus is on creating an environment where diverse voices are heard and ideas can flourish. “My role has always been about connecting the right people, unlocking potential, and ensuring everyone understands the ‘why’ behind our work,” she adds.

James Geary, Managing Partner, says “Louise’s appointment comes at an exciting time for EMW as the firm continues to build momentum and grow its presence in an increasingly competitive market. Her distinctive blend of strategic insight, creativity, and client-centric thinking will enhance not only EMW’s offering but also its unique culture and reputation within the legal community”.