The Goodwood Festival of Speed marked the European debut of the Lexus Electrified Sport, which made headlines on social, reaching over 587,000 people.
But we would be fools to forget the success of its Goodwood neighbour – the RZ – at its first public showing since the world premiere in April. RZ is Lexus’ first electric vehicle to be developed from the ground up, constructed on a new EV platform.
Images posted from the event were seen by 677,000 people and generated 32,000 engagements. The vehicle was particularly well received on Instagram, with almost 3,000 likes and 225 saves. On Facebook, the images generated over 1,500 likes and 170 comments. Sentiment toward the vehicle was very positive, with most commenting on the appearance, and specifically the colour of the car.
The Sonic Copper exterior received only praise from Facebook users. We received several requests to make sure the colour is available when the vehicle is on sale later this year. It is great to see this kind of feedback on new product.
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