Creating a mobile app for your business can be a worthwhile investment, but just like other business activities, there are good and bad ways of going about it. One major hurdle you’ll need to cross is deciding when it’s the best time to create and launch your business mobile app. Statistics show that 23% of mobile apps are used just once, while 39% are used over 11 times. Deciding on the best time to launch a mobile app for your business is one way to ensure your mobile app is beneficial for your customers.

Let’s examine five definite ways to help you decide when to invest in a mobile app for your business.

1. When you are sure your audience will love an app.: It’s essential you understand your audience and know if a mobile app is something they will like. If your audience is tech-savvy and always on their phones, then you need to get an app for your business. Moreso, if your audience is already using apps from your competitors, then that’s a pointer that you should launch a business app asap!

2. When you want to upgrade your customer service: Customer services are essential for the success of any business in this time and age. For efficient customer service activities, a mobile app can come in handy. Having a mobile app for your business opens up the opportunity for your customers to contact you and get responses without any hassle or delays. As your business grows, and the demand for prompt customer service response increases rapidly, a mobile app can help your business bridge the gap.

3. You want to be seen as an innovative brand: One of the few things that position your business as an innovative enterprise is the use of mobile apps. Research shows that a lot of brands use their mobile app as a wow factor to impress their customers. On the other hand, your ideal customers want to know if you can keep up with the growing changes and trends in your industry. Having a mobile app goes a long way to show that your business accepts digitalization, change, and innovation.

4. Your competitors are gaining an advantage with mobile apps: When it comes to adopting new technologies, competition is a major factor that springs innovation faster. If your reason for investing in and launching a mobile app is because of your competitors, then it is still a valid reason. Most business owners believe that a business mobile app drives competitive advantage and your business can utilize that to dominate the market and become the go-to person in your industry.

How can we help
At TheAppBooth, we have created several mobile apps with industry-standard features. We can do the same for your business to help you avail the benefit of this functionality for you and your customers. If you require a mobile app for your business, contact admin@mydigitalbooth.com, 01908596185,www.mydigitalbooth.com.