Website Or App? What Does My Small Business Need?


We are officially in the era of smartphones. Even our grandparents seem to have the latest iPhone or take family photos with an iPad. Over 50% of web traffic comes from mobile devices, whereas 46% comes from desktop devices, and tablets contribute around 3%, recent studies show. Businesses have realised they need to optimise their offering to mobile users to attract their target audience and improve the all-important user experience.

Many businesses use both mobile websites and an app; however, small businesses may choose to invest in only one to remain in budget, use specific features, and focus on achieving high conversion rates. Research shows that people prefer using mobile apps rather than mobile websites. Therefore, it is crucial to consider how your small business can utilise an app to increase Return On Investment (ROI).

Why Should Your Small Business Consider Investing In An App?

Effortless Notifications

As click rates in emails have drastically dropped, more and more emails are being deleted or moved to junk before they are even opened. Think about your own behaviour. How many emails do you receive a day? Do you open them all? Or do you just delete them? Mobile app notifications prove to be an effective way to grab attention and create a platform of communication. There are two types of notifications, push and in-app. Many small businesses utilise these features because they can send instant messages to their users.

What’s the difference? The users can only read in-app notifications once the app is open. In comparison, users receive push notifications to the main notification centre.

Mobile Features

A mobile app is convenient. Your users do not have to type anything into a search engine. It’s all in one place with a click of a button. Moreover, the app can take advantage of the in-built phone features, such as the camera, phone calls, GPS and more. Your clients can call you without even having to search for your telephone number. With just a tap, they can contact you or use GPS to find directions to your location instantly. These customisable features add to the interactive user experience. Not only are these options enjoyable, but they also reduce the time and energy your clients spend Googling you or clicking onto your competitors’ website.

Offline Mode

The main difference between a mobile site and an app is that it can work offline. Perhaps most functionality of the app requires internet access. However, offering basic features whilst offline can be helpful for those with poor internet connectivity and a great way to market your business. Offline features include contact information, a calculator, and downloadable content (when on Wi-Fi) such as recipes, videos, lectures, menus – the list is endless.

At MyDigitalBooth, we have extensive experience in building and creating mobile apps and websites. We can design and build your mobile app to cater to your business needs. If you require a mobile app for your business contact, 01908788980,