SEO is used for enhancing the quality of traffic from a search engine’s organic results by optimizing a website or webpage.
Searching on search engines is one of the most targeted ways people use to find a service, information or product. Search Engine Optimization(SEO) benefits are apparent; month after month, you will get free, passive traffic to your website.

However, how do you make your content SEO-friendly?

To answer that, we basically, must first understand how search engines work.

How Search Engine Work
A search engine is like libraries for the digital age. Instead of storing copies of books, they keep copies of websites. When you enter a query into a search engine, it searches all of the pages in its database for the most important results. This action is carried out by the use of a software program known as an algorithm. Nobody knows how these algorithms operate precisely, but we do have some hints, thanks to Google.
Search algorithms look at many factors, including your query’s words, relevance and usability of pages, the expertise of sources, your location and settings to give you the most helpful information. The priority given to each factor varies depending on the situation. On your query, for example, the content’s freshness plays a more prominent role in answering questions that tell you more about current events than it does about alphabetic characters.
When it comes to Google, it’s the search engine that most of us use, at least for web searches. This is because it has by far the most efficient algorithm. That been said, there are tons of other search engines you can optimize for.

How Search Engine Optimization (SEO) Works
To put it another way, Search Engine Optimization(SEO) works by proving to search engines that your material is the best result for the given subject.

That’s because all search engines share the same objective: to provide their users with the latest, most important results. The specifics about how you do this can vary depending on the search engine you’re optimizing for. If you want more search engine rankings, you must acknowledge and adhere to Google’s algorithm. As we advance, we’ll focus on how to rank in the biggest search engine of all: Google.

How To Optimize For Google Search Engine
Nobody knows for certain what the rating criteria for Google are; however, we know that they are for a few ones. Google rates web pages rather than whole websites. Even though your company sells cooking utensils doesn’t guarantee that all the pages on your web will rank for “Cooking Utensils”. Let’s look at some of the factors that influence search engine performance and rankings.

Crawlability
If Google begins rating your content, it must first be aware of its existence. Google uses various methods to find new content on the internet, but crawling is the most popular. Put, crawling is the system whereby Google tracks links from pages it already knows to new pages. It does this with the support of a spider software program. For instance, if your homepage has a backlink from a site that Google already indexes. When they crawl the web again, they’ll be able to click on the link to get to your homepage, which they will include in their index. They will then crawl your homepage for links to other pages on your website.
However, Google’s crawlers can be obstructed by the following:
Internal linking is ineffective: Google uses relevant keywords to search all of your site’s pages. Pages with no internal links are less likely to be crawled.

Mobile-Friendliness & SEO
Google revealed in 2016 that mobile-friendly websites would receive a ranking boost in its mobile search results. In 2018, Google also made the switch to mobile-first indexing, which means that they now index and rate your page based on its mobile edition.

About 70% of consumers would most likely stop engaging with content that doesn’t display well on their mobile device. This means that when a desktop version of a webpage runs on a mobile phone, many people would likely press the home button. This is essential because Google needs its users to be happy. Pages that aren’t mobile-friendly cause frustration, and frustrated customers are bad for business. Let’s even say you do get to rank first and get the click; most people will not read your material because they cannot easily access it through their mobile phones.

Indexing
Index refers to the bots bringing information back to the search engines when creating a brand new website. If none of the pages has been indexed yet, the search engines then send bots to search the content and then determine which pages should be ranked for keywords that travel through links. If your websites is brand new, there will be no links to your website; you will have to submit your site to the search engines to get the index for the first time.
There are quite a few ways you can increase indexing speed including, blogging on the website to increase the demand for Google Indexing. Original content is usually and highly recommended.

Pagespeed
The speed at which your page/site loads is referred to as page speed. On both desktop and mobile computers, page speed is a ranking factor. You will ask Why? As usual, Google needs to make its customers happy.
Users will become frustrated if they click on search results that take forever to load. You can check your site’s loading speed with Google’s Pagespeed Insights tool.

Backlinks
PageRank is the backbone of Google’s search rankings. Backlinks are interpreted as votes in this case. Pages with more votes, on the whole, seem to rank higher than others.
If you want to rank for something valuable, you need backlinks. The issue is that building backlinks, particularly to specific content such as product pages, can be difficult. There are many link-building strategies to choose from, but if you want to play it safe, focus on building links to your most informative material like a blog post or a free tool.
Conclusion
Knowing how a search engine works and related attributes is essential when trying to create content that ranks. However, search engine algorithms are constantly changing, so there is no certainty that what is relevant today will be applicable in years to come. Backlinks, domain and matching search intent have all been essential considerations for a long time, and there is no indicator that this will change anytime soon.

At MyDigitalBooth, we have extensive experience in SEO for businesses. If you require SEO services for your business, please contact admin@mydigitalbooth.com, 01908788980, www.mydigitalbooth.com. Post written by Andrew Wenham in SEO Optimisation at MyDigitalBooth.