Most businesses want to increase website traffic to sell more, increase revenue and grow their business. The easiest way to increase website traffic is to increase your online visibility, which involves some essential steps.

Here are 5 ways you can increase traffic on your website and become visible to your prospects.

1. Optimize your website for mobile use. There are 3.50 billion smartphone users today, accounting for nearly half of the world’s population. Rather than having to boot up a laptop or desktop, users are searching, shopping, and managing daily tasks with more easily accessible devices like smartphones or tablets. According to a recent study, mobile devices accounted for 58 percent of organic search engine visits as of 2019. Likely, Google may not rank your website on the first page of search results if you do not have a mobile-optimized website.

2. Optimize loading speed: The study found that 57 percent of visitors abandon a website if it takes more than three seconds to load. You can test your website’s loading speed by running it through a site auditor, such as WebsiteScore.org, which will generate a report that will tell you how you can make it faster. 

Here are a few tips on how to reduce your website loading speed.

• Compress all images on your website
• Use an external hosting plan for your videos and downloads
• Limit the number of redirects on your website.

3. Build social media presence: 

About 45 percent of the global population spends over two hours daily on Facebook, LinkedIn, Twitter, Instagram, or YouTube. The use of social media is one of the easiest ways to reach a large audience quickly. You must create a plan, be consistent, and invest time in growing your social media presence to succeed on social media. You can redirect your followers to your website with an excellent social media presence, automatically increasing your website traffic.

4. Use Google maps: 

if you have a physical store/ business, then your business should be on Google maps; then, you are missing out on a vast number of physical traffic that can be converted to website traffic. Google maps lead the way compared to other internet mapping systems. All you have to do is to register your business on Google my business, and you can get started quickly.

5. Be optimized for search engines: 

Ensuring your website is optimized for search engines is a vital step toward web Visibility. This is what we refer to as SEO (Search engine optimization). Thousands of web pages are launched daily on the Google platform. Google uses an algorithm known as the web crawler to understand your content, index your pages and improve its appearance on search engine result pages ranking (SERP). To improve your SERP ranking and be found on Google quickly, you must do the following things:

• Use long and short-tail keywords.

• Write a concise meta description for each page of your website.

• Use proper Internal links on your website.

• Input the primary and secondary keywords in the title tag.

How we can help

At MyDigitalBooth, we provide strategic digital solutions for evolving businesses. We can develop the right digital solutions suitable for your business contact admin@mydigitalbooth.com, 01908788980,www.mydigitalbooth.com”