Stadium MK has announced the launch of SMK Live, a new multi-artist day festival set to debut on Saturday 27th June 2026. This inaugural event marks the first time the stadium has hosted a festival of this scale and represents a strategic expansion of Milton Keynes’ live events and visitor economy.

Headlined by Basement Jaxx, with Clean Bandit, Ella Henderson, Jax Jones, and Moonchild Sanelly also confirmed, SMK Live will deliver a full day-to-night programme inside Stadium MK’s 30,000-seat venue. Further high-profile artists will be announced in the coming months.

Economic & Business Impact

SMK Live is expected to attract thousands of visitors from across the UK, driving increased demand across key local sectors including:

• Hospitality and accommodation
• Transport and logistics
• Retail and leisure
• Event services and suppliers

Large-scale events of this nature typically generate significant secondary spending beyond the venue itself, extending economic benefits into the wider Milton Keynes area. For local businesses, this presents opportunities ranging from increased footfall to partnerships, sponsorships, and corporate entertainment.

Strategic Importance for Milton Keynes

The launch of SMK Live reinforces Stadium MK’s long-term vision to position Milton Keynes as a destination city for major cultural and commercial events. By diversifying its event portfolio beyond sport, the stadium continues to strengthen year-round utilisation, attract new audiences, and enhance the city’s national profile.

Opportunities for Businesses

In addition to ticket sales, corporate hospitality and premium experiences will be made available, offering businesses opportunities for:

• Client entertainment
• Staff engagement and incentives
• Brand visibility and networking

These offerings are expected to appeal particularly to regional businesses looking to align with high-profile events and experiences.

Ticket Information

Early Bird tickets start from £60, with pre-sale access opening at 11am on Thursday 11th December via pre-registration at www.smklive.com.

General sale begins at 11am on Friday 12th December, with hospitality options to be announced shortly.

SMK Live represents a significant addition to Milton Keynes’ events calendar, delivering cultural value while supporting economic growth and business engagement across the region.