Winning Email Marketing Strategies

1/2 day workshop (9 - 12.30)

Course overview

Learn to use email Marketing to establish rapprt, build relationships with customers and generate new business. Harness the effectiveness of Email Marketing, it is quick and easy to do! It is a vital part of the marketing mix to help you stretch your budget further. You are taken step by step through the crucial aspects of email marketing, forming strategies, setting targets choosing the right tools to designing engaging content and improving your Return on Investment (ROI).

Course aim

This email marketing training workshop with give your organisation inspirational ideas how you can increase your response rates and ultimately your return on investment. The training is full of practical advice and real life examples of how simple changes can have a big impact.

Email marketing is still the number one way of converting business. Implementing an email strategy will reduce costs for print, telesales and other traditional marketing methods such as paying for designers and advertising costs.

Find out the do’s and don’ts in this interactive workshop.

Who Should Attend?

Designed for those who are new to email marketing and for those with some experience, this practical “How To” workshop will help you make the most of Email.

Topics covered:

  • The focus of this workshop will be on strategy and the power of email marketing
  • The law and rules with regards to email marketing and data collection
  • The power of consistency
  • How to write a compelling subject line
  • Respecting peoples inbox and having an unsubscribe facility
  • Auto responses
  • RSS Feed integration with your website (tools to make it easy)
  • Data capture tools and techniques, who to analyse your compaigns

What will delegates take away from this course?

  • How to use Email Marketing to make a differnce to your business
  • Build highly targeted and segmented email lists
  • Interpret the numbers from your email marketing efforts
  • Plan for the future developments in email marketing technology

For more information, or to book a place on this course, call us on 01604 490470 or email training@chambermk.co.uk. Chamber members can book online.

date

title

venue

time

price

28th Nov 2018

Selling Effectively on the Telephone

Northamptonshire Chamber

09:15 – 17:00

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5th Dec 2018

Winning Email Marketing Strategies

Northamptonshire Chamber

09:15 – 12:30

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23rd Jan 2019

Building New Sales Relationships

Northamptonshire Chamber

09:30 – 17:00

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24th Jan 2019

Social Media Marketing

Northamptonshire Chamber

09:15 – 17:00

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6th Feb 2019

Selling Skills for Non Sales Professionals

Northamptonshire Chamber

09:00 – 12:30

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7th Feb 2019

Linkedin for Business

Northamptonshire Chamber

09:15 – 12:30

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13th Mar 2019

Essential Selling Skills

Northamptonshire Chamber

09:15 – 17:00

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