Social Media Marketing

“The Whole is Greater than its Parts: an Integrated Approach to Social Media”

FULL DAY (9am - 5pm)

The Purpose of the course

Working across LINKEDIN, TWITTER, FACEBOOK and PINTEREST to best fit your marketing strategy.

BRING YOUR OWN LAPTOP, iPAD/TABLET OR SMART PHONE to learn from case studies and practical exercises, a strategy across the key social media platform is developed, which can deliver a clear message to strengthen your brand and customer relationships.

Benefits for your organisation

This practical session will show how social media feeds into your company’s business and communications objectives, and how to gain the most mileage out of the marketing budget!

Who is the course for?

All personnel looking to develop an understanding how social media can be utilised to its full potential as an essential marketing tool.

Topics Covered:

  • Defining your business objectives
  • Clarifying your marketing objectives
  • Who are your customers and stakeholders
  • Determining which channels of communication fit them best
  • Does Social Media play a role, if so, which social media
  • Looking at 4 key social mediums: Developing a presence on Facebook for your business, Getting your message out using Twitter, Linkedin: how to leverage opportunities for your business, Using Pinterest to understand your customers
  • An Overview of other social media: Tumblr, Blogs, Google+, Forums and Klout etc
  • Measuring Return on Investment (ROI)

By the end of the course, delegates will be able to:

Pull all these mediums together to create an outline communications strategy with off-line and online marketing tools

For more information, or to book a place on this course, call us on 01604 490470 or email Chamber members can book online.






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