Search Engine Optimization - For Beginners

The purpose of this course:

This course gives delegates a firm understanding of technical and on page Search Engine Optimization (SEO), showing them how to ensure that a site is well targeted for Google and other search engines. By the end of the session we’ll give you a firm understanding of how best to structure a site, what technical elements are most important and how to set up a page for success!

Benefits:

When it comes to marketing a website ignoring search engine traffic simply isn’t an option. This workshop give organizations the opportunity to develop skills that will help them understand how best to structure their site and gives themselves the best possible chance of ranking keywords.

Topics covered:
By the end of the course delegates will be able to:

  • Why technical SEO is important
  • What Google wants
  • How Google works - crawling, indexing and ranking
  • Web page structure
  • Webmaster tools / Google search console
  • META Data
  • Canonical
  • Content targeting
  • Schema / Microdata
  • HTTP Response Codes
  • Tools
  • Roadblocks

Understand technical SEO and why it’s so important

Analyse a site and see why it is or isn’t performing

Set up a page to give it the best possible chance of ranking

Implement meta data /scheme markup

Understand what HTTP response codes are and what they mean

Use a set of tools to make your life easier

For more information, or to book a place on this course, call us on 01604 490470 or email training@chambermk.co.uk. Chamber members can book online.

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