Agents and Distributors

BCC Accreditation Award 1 day course

The purpose of this course:

This is an interactive course which is designed to help delegates understand how working with Agents and or Distributors can help grow their business overseas. It will explore the different aspects of the legal relationship between the Principal and the appointed partner, the cost implications to the business, along with guidance on how to successfully approach the selection, appointment and management process.

Benefits to the organisation:

This course will help companies to understand the practical and legal implications of working with agents and distributors in comparison with alternative market entry options. This in turn will help to inform the development of an appropriate export strategy for your target market(s).

Who should attend:

This course is suitable for staff within an organisation, who have a responsibility for developing business in oversea markets.

Topics covered:

  • Overview of options for routes to market - one size does not necessarily fit all
  • The difference between Agents and Distributors and how they operate, including cost advantages and disadvantages
  • Considerations regarding territory and the differing levels of authority
  • Legal considerations - EU Competition Law and the EU Commercial Agents Directive
  • Contracts - key elements to include in Agency and Distributor agreements
  • How to select a good agent/distributor and pitfalls to avoid
  • Ways to manage your overseas partner and keep them motivated
  • Where to find help

  • Understand the difference between agents and distributors and their respective roles
  • Know the key points to consider when selecting and appointing an Agent or Distributor
  • Understand how Agents and Distributors can help you grow your business overseas

By the end of the course delegates will be able to:

Delegates will complete a Learning Questionnaire for BCC Accreditation Award assessment

For more information, or to book a place on this course, call us on 01604 490470 or email Chamber members can book online.






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